Fashion · Avalon
Reformation
on Avalon, with 6 more shops within a short walk
Vintage-inspired, limited-run womenswear made with deadstock and lower-impact fabrics, in a store that brings its online shopping tech to the fitting rooms.
Hours
- Monday
- 10am–8pm
- Tuesday
- 10am–8pm
- Wednesday
- 10am–8pm
- Thursday
- 10am–8pm
- Friday
- 10am–8pm
- Saturday
- 10am–8pm
- Sunday
- 12pm–7pm
Checked November 2026. Holiday hours can differ.
On the map
Good to know
- Parking
- Self-parking is free in the decks and surface lots on the north and south sides, reached from Old Milton Pkwy and Westside Pkwy, with metered spaces on Avalon Blvd for quick stops. Valet is $12 at Avalon Blvd and 2nd St by the concierge, at Avalon Blvd and 3rd St, and at The Hotel Avalon. From GA-400, take exit 10 for Old Milton Pkwy.
- Avalon shops
- Avalon runs Mon–Sat 10am–9pm and Sun 12pm–7pm, but many shops close at 7–8pm and at 6pm on Sunday.
From Experience Avalon
Reformation – Experience Avalon
Shop sustainable, vintage-inspired fashion at Reformation in Avalon, Alpharetta. Eco-friendly designs meet in-store tech—visit today.
Like Reformation? try these
Every fashion shop in ATL →Shops a few minutes away
All of Avalon →- CHANEL Fragrance & BeautyBeauty · 5160 Avalon Blvd, Alpharetta1 min walk
- Peter MillarMenswear · 5180 Avalon Blvd, Alpharetta1 min walk
- Tory BurchFashion · 6165 Avalon Blvd, Alpharetta1 min walk
- Watches of SwitzerlandWatches · 5120 Avalon Blvd, Alpharetta1 min walk
- Apple AvalonSpecialty · 8130 Avalon Blvd, Alpharetta2 min walk
- Lena LaroseBoutiques · 8140 Avalon Blvd, Alpharetta2 min walk
Before you go
What are Reformation’s hours?
Reformation is usually open Mon–Sat 10am–8pm, Sun 12pm–7pm. Hours can change on holidays, so check the shop’s site before a special trip.
Where is Reformation?
Reformation is at 5170 Avalon Blvd, Alpharetta in Avalon, Atlanta.
Is Reformation open on Sunday?
Yes, usually 12pm–7pm on Sundays.
Where can I park near Reformation?
The closest option for Avalon is Self-parking is free in the decks and surface lots on the north and south sides, reached from Old Milton Pkwy and Westside Pkwy, with metered spaces on Avalon Blvd for quick stops. Valet is $12 at Avalon Blvd and 2nd St by the concierge, at Avalon Blvd and 3rd St, and at The Hotel Avalon. From GA-400, take exit 10 for Old Milton Pkwy.. Most of the district is also an easy walk from MARTA.
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