Watches · Avalon
Watches of Switzerland
on Avalon, with 6 more shops within a short walk
Georgia’s first Watches of Switzerland showroom, opened July 2026: about 3,000 square feet anchored by Rolex with OMEGA, Breitling, TUDOR and TAG Heuer, plus servicing and two VIP salons.
Hours
- Monday
- 10am–9pm
- Tuesday
- 10am–9pm
- Wednesday
- 10am–9pm
- Thursday
- 10am–9pm
- Friday
- 10am–9pm
- Saturday
- 10am–9pm
- Sunday
- 12pm–6pm
Checked November 2026. Holiday hours can differ.
On the map
Good to know
- Parking
- Self-parking is free in the decks and surface lots on the north and south sides, reached from Old Milton Pkwy and Westside Pkwy, with metered spaces on Avalon Blvd for quick stops. Valet is $12 at Avalon Blvd and 2nd St by the concierge, at Avalon Blvd and 3rd St, and at The Hotel Avalon. From GA-400, take exit 10 for Old Milton Pkwy.
- Avalon shops
- Avalon runs Mon–Sat 10am–9pm and Sun 12pm–7pm, but many shops close at 7–8pm and at 6pm on Sunday.
From Watches of Switzerland
Luxury Swiss Watches: Rolex, OMEGA & More | Watches of Switzerland
Watches of Switzerland offers an extensive collection of luxury Swiss watches from world-renowned brands like Rolex, Patek Philippe, and OMEGA. As an authorized retailer, they provide authentic timepieces, expert advice, and exceptional customer service. Shop a curated selection of high-end watches
Shops a few minutes away
All of Avalon →- CHANEL Fragrance & BeautyBeauty · 5160 Avalon Blvd, Alpharetta1 min walk
- Tory BurchFashion · 6165 Avalon Blvd, Alpharetta1 min walk
- ReformationFashion · 5170 Avalon Blvd, Alpharetta1 min walk
- Peter MillarMenswear · 5180 Avalon Blvd, Alpharetta1 min walk
- Apple AvalonSpecialty · 8130 Avalon Blvd, Alpharetta3 min walk
- Lena LaroseBoutiques · 8140 Avalon Blvd, Alpharetta3 min walk
Before you go
What are Watches of Switzerland’s hours?
Watches of Switzerland is usually open Mon–Sat 10am–9pm, Sun 12pm–6pm. Hours can change on holidays, so check the shop’s site before a special trip.
Where is Watches of Switzerland?
Watches of Switzerland is at 5120 Avalon Blvd, Alpharetta in Avalon, Atlanta.
Is Watches of Switzerland open on Sunday?
Yes, usually 12pm–6pm on Sundays.
Where can I park near Watches of Switzerland?
The closest option for Avalon is Self-parking is free in the decks and surface lots on the north and south sides, reached from Old Milton Pkwy and Westside Pkwy, with metered spaces on Avalon Blvd for quick stops. Valet is $12 at Avalon Blvd and 2nd St by the concierge, at Avalon Blvd and 3rd St, and at The Hotel Avalon. From GA-400, take exit 10 for Old Milton Pkwy.. Most of the district is also an easy walk from MARTA.
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